2010-05-24

Jays signs distribution agreement for Sweden with Order Hemelektronik

Swedish earphone manufacturer Jays AB (publ) has signed a distribution agreement with Order Hemelektronik AB, one of Sweden´s leading suppliers of consumer electronics.

Jays has entered into a partnership with Order Hemelektronik AB to supply the Swedish market with its unrivalled quality earphones. Order Hemelektronik is a leading distributor with 60 employees and a turnover of more than SEK 1.2 bilion. The company supplies products to a number of leading Swedish retailers, including ONOFF and Siba.

Jays has recently closed several agreements for international distribution, including two agreements with Smart IT, which has representation in ten countries. Jays´ products are also distributed by Luthman Scandinavia, a leading distributor and retailer in the field of musical instruments and accessories and agent for many of the world's top music brands.

Since 2006 Jays has gained great success thanks to its passionate and innovative approach to music and product design which produces high-quality, authentic and ‘playhappy’ headphones and earphones for portable media players.

“For the JAYS brand, which has only had products available on the market since 2007, this is the ideal partner for our home market,” says Rune Torbjörnsen CEO of Jays. “Our products compete with the very best on the market and in fact win most of the review tests that we take part in. With our new expanded product line we are now pursuing an ambitious strategy to take a bigger share of the consumer electronics market for headphones and earphones in Sweden. This partnership also provides us with a strong platform for our continued international expansion.”

Harald Ennen, CEO at Order Hemelektronik i Sverige AB comments, “We are very proud to distribute Jays product range, as it is also positioned perfect in time. Jays’ attractive range will be assured extensive exposure and efficient distribution through Order´s firmly established channels".

Our story: www.jays.se/site/company/about.html
Awards & reviews: www.jays.se/products/general/awards-reviews.html
Fans: www.jays.se/blog/words-about

For more information, please contact:
Rune Torbjörnsen, CEO Jays AB (publ)
Cell: +46-(0)733-730 770
E-mail: rune.torbjornsen@jays.se